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Subtract Digital was founded in 2009 by Alexandre Bouca, a freelance graphic designer with more than 24 years’ strategic and brand communication experience in both the ATL and BTL creative industries.
Subtract Digital puts emphasis on providing effective communication strategies and graphic design-related services that make an impact.
We take the time to understand your brand promise and USP whilst taking into account both the industry, category and your competition to give life to a creative and unique visual user-experience for your business.
We work with companies of all sizes - from start-ups to expanding business enterprises; both in the private & NGO sectors. We develop identity systems and extend them through both initial communication systems and existing eco-systems, developing and implementing material that talk to both stakeholders and consumers.
We are a purposefully small, creative digital design agency that wants to help you optimise your visual communications.
The name Subtract Digital represents our commitment, not only to our love of minimalist design, but also to our refusal to fall into the typical advertising trap of over-complicating and over-charging for the work we do. We dial back the negative, bringing out only the best in clean, meaningful design.