Consider our roads in South Africa.

As a pothole forms, our dedicated Roads Agency, send workers to patch the holes. And what happens with these patchwork roads? More holes develop right next to the patchwork.

What we end up seeing is a patchwork road that is slowly tearing apart from below. What needs to be done is to have all the patchwork removed so we can see the real damage. Then we can truly evaluate the correct course of action in making sure the roads are safe and comfortable to drive on.

Now consider your current communications - are you just patching the problems as you find it?

If so, let us review your current visual language and communication platforms and get you back to an environment where you are talking directly to your consumers in a way that they understand.

Subtract BCA - more than just an Ad Agency.

Imara is a Pan African Capital Investment company with several offices across the continent and even further abroad. Imara specialises in all forms in investment from corporate to personal trust services.

We would like to welcome the Imara Group to the Subtract Stable. We will be taking their identity and creating a consistent communication platform in order to portray the professionalism required by the company in all their international dealing.

And we would also like to welcome Acumen Capital into the Subtract fold. Acumen Capital is a hedge fund managment company that specialises in providing incredible returns to their clients investments.

Subtract BCA will be developing their existing brand identity and extending this brand onto the web. We will also be re-evaluating their printed communication material and providing a mature, yet dynamic identity that suits both their category and differentiates Acumen Capital from their direct competitors.

Please return in the next couple of weeks to view this development and view the updated visual language.